About us

CIRA Advisory s.r.o. is a consulting and advisory firm that specializes in the circular economy across all major industries and sectors. We work in close cooperation with our sister organization, the Institute of Circular Economy (INCIEN).

We undertake specific projects to implement the circular economy within Czech companies and support their adoption of circular business models. We know which opportunities the circular economy brings and that a prerequisite for the transition from a linear to a circular economy is a change of thinking. Our services and products are designed to facilitate decision making and formulation of action steps for businesses across all industries. We are your guide to change.

VISION

Effective synergies between business and nature.

MISSION

To bring circularity into practice.

VALUES

Consideration for the environment.

We aim to help companies and other institutions to shift their business and operating models from linear to circular principles.

We place circular and sustainable principles at the core of business. We can advise how to work effectively with raw materials, supplies, energy, water, and waste. We know how to transfer the knowledge to you and your employees, establish an effective messaging strategy both inside your company and externally for the general public and professional community and create effective „networking“.

Who is behind CIRAA

Laura Mitroliosová

Co-owner and CEO

Laura established CIRAA together with other colleagues in 2019. She previously worked in the banking sector. Subsequently, she was responsible for operational management at INCIEN, enabling INCIEN to become a financially self-sufficient organization without the need for grants and subsidies. She was also involved in developing the digital waste marketplace Cyrkl and now devotes her efforts to corporate circular economy consulting at CIRAA.

Her strengths are management and setting up of processes, team management and employee development, and ensuring the sustainable financial functioning of organizations. She is principally motivated by projects that have a positive impact on society and protect the environment.

Ivana Hekerle

Co-owner and Director of Communications

Ivana’s career began in the banking sector, after which she focused on journalism. She worked in the roles of editor and editor-in-chief before establishing her own communications agency. When she returned from maternity leave, she was looking for an opportunity to apply her skills in a more useful way and focus on more meaningful projects. She became a member of the Managing Board of INCIEN and managed its media relations and communication strategy. At the end of 2019, she and her colleagues established the consulting and advisory firm CIRAA, which benefits from her experience in strategic communications and business. Her strengths are developing communication strategies and establishing a sustainability mindset. Ivana is driven by the question “Why?”, why the circular economy is the right way forward.